Behavioral Economy Consulting Firm
Behavioral economics
BEHAVIORAL ECONOMY
Why
behavioral economics?
Behavioral economics seeks to demonstrate that humans are influenced by the environment that surrounds them, by their socio-cultural skills, by their psychological profile ... This opens up a new field of study for the economy and allows to better understand the decision-making mechanisms that push economic market players to act in this or that way. Behavioral economics makes it possible to better understand and apprehend human behavior. Particularly in the professional context during difficult periods, significant economic or financial movements, but also relationships within structures, teams and customer relations.
The various subjects tackled on this site all have a relationship with Behavioral Economy. We use research and advances in this field to help and advise all professional structures.Behavioral Economy,
what's this ?
Behavioral economics is the study of the influence of emotions and personal factors specific to each individual in economic and professional decision-making. It is a different approach from the old economic models which perceived decision-making as rational behavior (seeking gain above all). Indeed, this new approach includes the psychological part and the framing in the behaviors in order to demonstrate the irrational, subjective and variable nature of the behaviors, even in a field as serious as decision-making, human relations, business economics and personal.
An unavoidable economic reality
Behavioral economics is a field of economic science that studies the behavior of human beings in economic situations.
Behavioral economics is a discipline that has developed a lot since the end of the 20th century. Daniel Kahneman was also awarded the 2002 "Nobel Prize" in economics for his pioneering work in this field. domain. Another area in the field of economics, behavioral finance is the more specific study of behavior in a financial market situation and therefore places more emphasis on their collective dimension.